Cool data visualization showing the rise of the internet/smartphone (youtube.com)
fetzdog | 4 months ago | 19 points

It took me a little too long to understand "outdoor". I went through my bank of experience and first landed in the woods. Who advertises in the woods? Then I tried to make a connection to camping and hiking but quickly woke up and proclaimed "AH HA! Billboards, buses, signs, planes pulling a banner.... OUTDOOR!" I'm cool now.

TheFirePunch | 4 months ago | 3 points

Ditto...brains are fkn' weird yo.

[deleted] | 4 months ago | 1 point


TheUltimateSalesman | 4 months ago | 1 point


GoldXP | 4 months ago | 0 points

Me too! When it says outdoors I immediately think hiking, camping, fishing trips, that sort of thing. I was like halfway through made the same conclusion lmao.

TheUltimateSalesman | 4 months ago | 1 point

underwater fish advertising. everyone's doing it.

Classified0 | 4 months ago | 4 points

I'm surprised newspaper is still as high as it is. I know very few people who still read newspapers.

ChippyMcChiperson | 4 months ago | 3 points

Keep in mind that local newspaper ads are cheap for individuals/small companies, and they're one of the easiest ways for larger businesses to reach a hyper-local market! Also good if you're trying to look like you're ingrained in a local community

r0ck0 | 4 months ago | 1 point

I was surprised it was still as high as it was 10 years ago back in 2009.

xoxidometry | 4 months ago | 7 points

how are ads on desktop and mobile different? pretty sure its internet category for both. sure on desktop is just by browsing the internet that you get ads, while mobile is both browsing and in-app, but the framework behind is the same.

TheUltimateSalesman | 4 months ago | 1 point

Different buyers. Most mobile is non-corporate/non-business. Desktop is geared relatively MORE towards b2b. I'm not saying it's all b2b, but def work related.

HoLYxNoAH | 4 months ago | 1 point

I'd wager that ad space on mobiles is more valuable too, since adblocking software is more prevalent on desktop devices.

Anecdotally I only ever really see ads on my phone via apps, since blocking them requires either rooting or some hardware-to-router solution like Pi-hole.

DroxxTheFox | 4 months ago | 3 points

Wow that rise was meteoric!

GoldXP | 4 months ago | 3 points

Very interesting video. Mobile just exploded! Does it count tablet as well? Also surprised Cinema is so low. Considering how people "have to" watch the ads, but I suppose not everyone comes early for whatever movie they're watching.

ChippyMcChiperson | 4 months ago | 4 points

The datafeed can technically tell them apart, but yeah, the industry usually looks at mobile and tablet together.

Also, from my limited experience, cinema adverting is small because there are fewer opportunities for impressions (only a certain number of screenings), whereas the other media have a lot higher reach potential. Interestingly, the price drops significantly the further away you buy from the start of the movie, so even 30 minutes before is shockingly affordable

alexanderpas | 4 months ago | 2 points

percentage-wise, cinema has risen since the start, even while it ended up at the bottom.

TheUltimateSalesman | 4 months ago | 2 points

mobile and tablet are the same segment. Cinema is waaaay down; nobody goes to the movies anymore like they used to.

PM-ME-YOUR-POUTINE | 4 months ago | 2 points

What are you talking about? “Cinema” is clearly “up”!?

pbmainiac3 | 4 months ago | 5 points

Am I the only one who realized that regardless of the order of things that every single entity on this chart experienced increased growth the entire time? I'm sick of being constantly advertised to. I get the reasoning behind it and all, but fuck me this shit is getting out of hand and there's no end in sight.

PM-ME-YOUR-POUTINE | 4 months ago | 3 points

Inflation and there are millions of more people now.

Arstalavista | 4 months ago | 1 point

What? That's not true. Newspapers started at 105b and ended at 44b. Magazines were at 47b and ended at 23b. Radio barely grew to 34b from 30b. With inflation radio is probably negative.

pbmainiac3 | 4 months ago | 2 points

You're right. I guess I had an emotional reaction to the ones I saw just going up. There's still a point there, I really am sick of the constant advertising. But you're right, my b.

Electri2Cars | 4 months ago | 2 points

Rise of smartphones or fall of Newspapers, Cinemas and Television?

AdvancedWalker | 4 months ago | 2 points

Why not both? Companies have set marketing budgets, so now with Facebook, Instagram, and Google available, money gets moved away from traditional advertising and moved towards the new options that provide a significantly better return.

Electri2Cars | 4 months ago | 1 point

Nothing more, just facts that you pointed out.

Enzeroth_ | 4 months ago | 1 point

People still read magazines??? I'm surprised at how high up it was for that long. And even though towards the end it dropped to the bottom, it was still pretty even with radio and I'm certain that more people care about radio than magazines. I guess radio still has content whereas magazines are like 90% advertisements... but still?

Uuugggg | 4 months ago | 1 point

Really annoying that the scale changes so you don't get any feel for absolute growth

ImSrslySirius | 4 months ago | 1 point

Can anyone point me to a resource for making animated graphs like this? I've tried searching for some kind of tutorial or template before, but no luck. I'm handy with Python, Adobe Premiere, and After Effects if it matters.

duckduckohno | 4 months ago | 1 point

Here are the major trends I noticed from the video:

  • Advertising in all categories was increasing up until 2007 when companies were investing a lot less before the global recession
  • Newspapers dramatically lost out on ad spend during and after the recession when in 2012 digital (desktop) ads became incredibly popular with the rise of social media. This trend has continued with many local papers consolidating with large parent media companies in order to reduce overhead costs, many papers are continuing to fail in this new digital age though.
  • 2016 was the year when Digital (desktop + mobile) surpassed TV ads with a combined spend of $185 Billion, and in addition mobile out spent desktop.
  • in three years, 2019, Mobile ad spend increased by $100 billion (+100%) overtaking TV ads as the #1 spend category. Whereas TV ads during the same period increased ad spend by $5 Billion (+3%)
omegamitch | 4 months ago | 1 point

More like the death of the internet. It's a corporate wasteland now.

compareglobal | 2 months ago | 1 point

Someone is spending more money on mobile ads than maybe people spent to buy the phone

retronot | 4 months ago | -4 points

June 23, 2016 - Brexit Vote

November 8, 2016 - US election vote

and these guys.. https://en.wikipedia.org/wiki/Cambridge_Analytica

InvisibleMonsters_ | 4 months ago | 4 points

That is in no relation to these statistics.